Guitar Center Animated Logo:

This was an Animated Logo for Guitar Center, the music merchandise superstore chain.

The desire was to create an Animated Logo to be used in their DVD releases and web video.

The idea was to have a glass version of their Logo filled with dozens of performing guitars burst with energy to form their standard Logo.

Accompanied by a custom escalating musical cacophony of guitars.

Production Company: GSM Entertainment
Motion Graphics Producer: Geoffrey S. McNeil

Drum Off 2011:

This was Guitar Center’s Drum Off 2011 national amateur drum competition, held at Club Nokia in Los Angeles, California.

The event hosted by Stephen Perkins (Jane’s Addiction), featured drummers Terry Bozzio (Frank Zappa), Dennis Chambers (All Time Great), Mike Portnoy (Dream Theater), Aaron Spears (Alicia Keys), Ilan Rubin (Nine Inch Nails), & Headlining was Jack Black’s Tenacious D.

We produced multi-camera concert footage for Guitar Center’s promotional web purposes.

Production Company: GSM Entertainment
Producer/Director: Geoffrey S. McNeil

King of the Blues 2011:

This was Guitar Center’s King of the Blues 2011 national amateur guitar competition, held at the House of Blues in Hollywood, California.

The event hosted by Joe Bonamassa, featured Tyler Bryant, & Warren Haynes (Grammy Award-winning member of Gov’t Mule, the Allman Brothers Band, and the Dead).

We produced the multi-camera footage for Guitar Center’s promotional web purposes.

Production Company: GSM Entertainment
Producer/Director: Geoffrey S. McNeil